Sarung-inspired prints
The bottom border is what a buyer sees on the rail. The body of the cloth is what they see after they have already picked it up.
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01The form
A sarung is a composed piece, not a length of pattern. The hem border is the part that gets seen first and inspected first; the body is what the buyer looks at once the cloth is already in their hands. Printing for that is a layout problem before it becomes a colour problem, and layout has to be settled before a screen is cut.
Indonesia is one of the three markets we supply, and it is the market that taught everyone else this cloth. Printing batik-inspired sarung in Surat cotton for Indonesian and Indian buyers means starting from the assumption that the person buying knows the form better than the person selling it.
The range runs under Rama Shinta and related print directions. What follows is the vocabulary we will use when you write to us, so the first exchange is about the piece rather than about terminology.
02The piece
Three things get decided before printing: the design, how the piece is divided, and where the border sits. Buyers who arrive with a view on all three get quoted faster.
Rama and Shinta are the Ramayana couple, and the h in Shinta is the Indonesian spelling rather than the Indian one. The name tells you which market the design was named for.
Ask for it by name, and say which ground you want to lead with. The identical layout reads as a different cloth on a dark ground and on a cream one.
A sarung has two parts: the kepala, the head panel that sits at the front, and the badan, the body that runs around it. Whether your market wants a printed kepala or a continuous run with a border alone is a decision, not a default.
Tell us which, and send a photograph of a piece that gets it right where you sell. Changing this after screens exist is expensive; changing it before costs an email.
The border is the part that is examined. It has to sit square to the selvedge and repeat without drifting across the piece, and that is checked on cloth, not on artwork.
If your buyers cut the sarung down or stitch it into a skirt at your end, say so. A border placed for a wrap is not placed for a cut garment, and the two cannot share a layout.
03Before we quote
A sarung enquiry is mostly a layout conversation. These five things let it start at the layout instead of three emails before it.
Send your sarung briefThe layout you sell — kepala and body, or body and hem border only. Mark up a photograph if that is quicker than describing it.
The piece you already buy, or its measurements. We would rather read a length off a real piece than ask you to pick one.
The ground you want to lead with, and whether your market buys the dark or the light version of it.
Whether the cloth is worn as it comes or cut and stitched after it reaches you.
Destination city and how it travels. Sea freight to an Indonesian port and a domestic Indian lot are not packed the same way.
04Before you order
No. These are printed cottons in batik-inspired design directions, printed in Surat. Hand-drawn tulis and stamped cap batik are different processes and anyone selling printed cloth to you as tulis is not being straight. If you need the production method for a specific range stated in writing for your own buyers, ask and we will state it.
Layout is the question we would rather you asked first. A sarung is composed — the kepala, the body and the hem border stand in fixed relation to one another — and that composition has to exist before anything runs. Send the layout you sell, marked up on a photograph if that is easiest, and it becomes the brief we work from.
Indonesia is one of our three markets, alongside India and Nepal. What that means in practice for your order — how it ships, what documents travel with it, how it is packed for the route — is agreed per consignment and written into the quotation. Give us the destination city at enquiry; it affects the answer more than most buyers expect it to.
The one your market already wears. We do not set it for you, and a length we picked would be right for somebody else. If you are restocking, send the measurement of what you sell now. If you are entering the market, measure the piece your competitor sells and work from that rather than from a number on a website.
Yes, and this is the range where it happens most, because layout is so market-specific. Bring artwork or a reference piece and expect the first conversation to be about repeat and placement rather than about rate. Feasibility, sampling and approval all come before a bulk figure exists, and the figure follows the decisions rather than leading them.
05Also printed here
The other wrap in the book. Same argument about where a border lands, settled with different designs and a different market.
For buyers who want the ground itself to shout rather than a composed panel doing the work.
Packing for sea freight, documents that match the goods, and what decides a minimum on a composed piece.
Tell us the design, quantity and destination. Let’s take it from there.
Request a quoteMonday to Saturday, 10 am to 7 pm (IST)
